Help center
Tracking
How rank tracking works
Google positions for your tracked keywords, checked on a schedule in your market.
Tracked keywords
Each plan tracks a set number of keywords: 100 on Scout, 500 on Strategist and 2,500 on Agency. Positions come from live Google results for the city or country you sell in.
How often
Set rank checks to run weekly or monthly, or turn them off and run them yourself. A move of a place or two is normal; Nalza calls out bigger changes and keywords falling off the first page.
Keyword gaps
Nalza also shows the searches your competitors rank for and you do not, grouped into topics. Those topics feed the article calendar.
Related
- Tracking your Share of AnswerHow often ChatGPT, Perplexity, Gemini and Google AI Overviews cite you, prompt by prompt.
- Local SEO and your Google Business ProfileProfile audit, entity consistency, reviews, posts, questions and the geo-grid.
- Planning articles and replying on RedditAn article calendar planned from real search gaps, and Reddit threads worth a reply.
- Using Ask NalzaQuestions about your site, answered from your own data.
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