Tracking
Local SEO and your Google Business Profile
Profile audit, entity consistency, reviews, posts, questions and the geo-grid.
Profile audit
With your Business Profile connected, Nalza checks it field by field: categories, description, services, latest post, phone, address and opening hours, and drafts what is missing.
Entity consistency
Your name, address and phone should read the same everywhere you are listed. Nalza compares your listings and flags each mismatch with the fix.
Reviews, posts and questions
Nalza drafts replies to reviews, posts for your profile and answers to questions people ask on your listing. Nothing is published to your profile until you approve the exact wording.
Geo-grid
The geo-grid checks where you rank in the map results from points spread around your location, on grids from 3 by 3 up to 15 by 15, so you can see which neighbourhoods you win and which you lose.
Related
- Tracking your Share of AnswerHow often ChatGPT, Perplexity, Gemini and Google AI Overviews cite you, prompt by prompt.
- How rank tracking worksGoogle positions for your tracked keywords, checked on a schedule in your market.
- Planning articles and replying on RedditAn article calendar planned from real search gaps, and Reddit threads worth a reply.
- Using Ask NalzaQuestions about your site, answered from your own data.
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