nalza.

The Nalza journal

Writing on the new search

Field notes on ranking in Google and getting cited by AI, from the team building Nalza.

Featured · GEO

What is GEO, and why your SEO agency should care in 2026

Generative Engine Optimization is not a buzzword. Here is the concrete playbook for getting cited by AI answer engines.

Local

The 2026 guide to the Google map pack

AI Answers

Why your site is invisible to ChatGPT

Strategy

Build or buy: a smarter way to earn links

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