Google still sends the traffic. AI engines increasingly send the trust. Nalza covers both, plus the local and social signals that feed them.
The map pack is its own game. Nalza audits your profile, catches NAP mismatches, and maps your rank across a real geo-grid.
The new frontier. Track whether ChatGPT, Perplexity, Gemini, and Google AI Overviews cite you, and fix what keeps you out.