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Everything Nalza watches

One platform for the whole search surface

Google still sends the traffic. AI engines increasingly send the trust. Nalza covers both, plus the local and social signals that feed them.

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Signal one

Web SEO

The full technical and content foundation, continuously audited.

  • Technical healthCrawl, index, Core Web Vitals
  • On-page & schemaTitles, meta, structured data
  • E-E-A-T & rankAuthority signals, position tracking
  • Build-or-buyWhere to earn vs pay for links
Core Web Vitals · larkspur.example
  • Indexing211 of 214 pages indexedFix drafted
  • Structured dataFAQ schema missing on 12 pagesMove ready
  • Rank tracking38 keywords in the top 10▲ 5
Signal two

Local / GBP

The map pack is its own game. Nalza audits your profile, catches NAP mismatches, and maps your rank across a real geo-grid.

  • GBP audit & entity consistencyYour profile checked field by field, with name, address and phone compared across listings.
  • Reviews & geo-grid rankingsReview flow and rank mapped point by point around your location.
  • Citation coverageWhich directories list you, and which are missing.
Entity consistency · 5 listings
  • Google BusinessName, address and phone matchMatch
  • Apple MapsName, address and phone matchMatch
  • Bing PlacesPhone number differsMismatch
  • YelpStill shows the old addressMismatch
  • Yellow PagesName, address and phone matchMatch
Signal three

Social

Presence, branded-search growth and the sources AI engines like to quote.

  • PresenceWhere your brand is active and where it is missing.
  • Branded searchHow many people look for you by name, tracked over time.
  • AI-citation sourcesThe communities and platforms that feed AI answers in your category.
Branded search and citation sources
Signal four

AI Answers

The new frontier. Track whether ChatGPT, Perplexity, Gemini, and Google AI Overviews cite you, and fix what keeps you out.

  • Share of Answer trackingHow often you are cited, engine by engine.
  • Crawler access & llms.txtAI crawler permissions and your llms.txt file.
  • Mention tester & renderabilityTest a prompt and check your content renders for AI engines.
Explore Share of Answer
Share of Answer · 120 tracked prompts
  • Perplexity42%
  • ChatGPT31%
  • Google AI Overviews24%
  • Gemini18%
GPTBot allowedPerplexityBot allowedllms.txt missing

The judgment layer

One number, one move, one place to ask.

Every signal rolls into one number from 0 to 100, so you always know where you stand and whether you are winning.

Nalza Score

One 0 to 100 number the whole product orbits.

78▲ 6 this week

Moves

Weekly goals with a projected score impact. Nalza drafts the fix, a person approves it, then it ships.

  • Add FAQ schema to 12 product pagesDrafted · waiting for approval
    +3
  • Fix name, address and phone on 4 directoriesDrafted · waiting for approval
    +2
  • Rewrite 6 duplicate title tagsApplied on Tuesday
    +2 done

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Ask Nalza

Answers from your real data, never generic advice.

Why did AI Answers go up this week?

Nalza

Perplexity started citing your sourdough guide after Tuesday's title fix. Two more pages are close. Adding FAQ schema should get them over the line.

Be the answer.

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